惺惺相惜，店家推介路線！The Evolving East District!
我們請教東區的翹楚店家，在告訴我們關於東區商圈的見地外，再為我們推薦一位同樣經營類型的店家，這樣的紅線心意，很可能變成導火引線，畢竟，雙方的輩分、對彼此的看法、誰願意推薦誰願意被推薦，都有可能意外燎原，然而，在我們連繫了幾組店家後，卻在他們的回應中發現，能在東區翹楚的店家早已跳過秤子式的俗世衡量，他們不但推薦同行，更展現同盟情誼；相較於比拼，他們在乎共享價值的創造；營業額度很重要，但理念更需捍衛更該錙珠必較。
This issue of Mapper has asked crème de la crème shops in the East District to recommend to us other people/shops in the same trade. What could have easily turned into green-eyed outbursts have, unexpectedly, resulted in genuine referrals across generations and hierarchies.Nonetheless, seeing it from a different perspective, the shops that have remained in the East District are probably not in it to play the zero game defined in combinatorial game theory; instead, they care about creating collective value. They are adamant about their principles and visions, and believe that a community that shares the same value can lead to great prosperity for all.
【惺惺相惜的店家推介】
★ The Lobby of Simple Kaffa：Berg｜Single Origin espresso & roast：阿吉
「不好意思…」是熱門店家客滿時能給向隅客人的唯一安慰，然而，東區有兩間咖啡店，大方推薦客人到200公尺外的鄰店，給的是實質的美味。Simple Kaffa的Berg和Single Origin的阿吉六年前在醜小鴨咖啡師教室認識，他們對咖啡的熱情和堅持，早已超越了競爭對手的尷尬與避諱，歡迎客人自行選擇好味道。
不約而同選在平面視角不可及之處作為夢想孕育之地，以1+1作為推薦首選，讓品者品嘗各區豆子特有風土及甜味，並感受加入不同元素時咖啡味道、色澤、唇齒餘韻間的變化。同樣的溫文儒雅、謙虛自信，知悉咖啡是門學無止境之顯學，透過比賽吸收新知並增進技巧，樂於將所學分享給同好，這便是Berg和阿吉「相同」但也創造「不同」的魅力所在。
★古道具 Delicate：Jin｜禮拜文房具 TOOLS to LIVEBY：Marco
Jin，古道具店主，他所販售的，是淬鍊的時光，除此，也開餐廳、接案空間設計、藝術指導和攝影。他所相惜的，是相距550公尺步程7分鐘的禮拜文房具，因為互訪店鋪而結緣，同樣需要美感作陪的店主Marco，以好眼光讓文具賦予新意，英國Monocle雜誌與日本蔦屋書店都指名欽點。他們所相知的，是某種風格，包含了風潮與格局的成分，重疊的，是獨到的眼光、觀看的方式以及對生活的想像。
都喜歡研究老車、拍照，常討論Instagram的經營。同為資訊焦慮症患者，Jin每天花近3小時在咖啡店看書；Marco則是翻閱大量雜誌，最近因BBC節目而熬夜到凌晨三點。穿衣哲學相反，Marco對流行敏感，喜分享穿搭照；而，草帽搭配一襲棉麻質感的襯衫，是Jin一年365天貫徹的裝束，是老派風格之必要，更是他待物的時間觀。
★斐瑟：鄧泰華｜AVEDA 肯夢：朱平
格局推展到一定高度，各踞山頭，即便維持優雅的距離，也能輕易越過物換星移的紛擾，篩出相惜。斐瑟與肯夢AVEDA，東區光譜20年，創辦人鄧泰華與朱平，皆視美髮產業為一生志業。白手起家，在時間的皺褶裡拉出驚人向度，各自打造屬於美髮產業的前瞻與系統。格局並非昂貴，而是質的改變，例如對人的尊重、對藝術的理解，以及對服務的詮釋。
鄧泰華與朱平，兩人皆從「頭」開始，並深入演繹詮釋。每位從斐瑟旗艦店地下室浮出地表的客人，儼然登台的明星，到位的自信，來自於斐瑟懂得將片斷的「造型」升級為連續性的「風格」之箇中道理；而肯夢AVEDA則深入闡述「質感」，由內到外，再由外至內，細膩的循環，將美髮產業提升至美感產業層次。
★ The Lobby of Simple Kaffa：Berg｜Single Origin espresso & roast
“Our apologies” is the only word of comfort that fully occupied shops can provide to patrons unable to get a table; however, there are two coffee shops in the East District that would generously refer people to another shop located about 200 meters away. Simple Kaffa and Single Origin have long surpassed the awkwardness and taboos found in the game of competition, and welcome their patrons to freely choose what they prefer.
These baristas have coincidentally decided to nestle in less than obvious locations to let their dreams slowly brew, and they both recommend trying coffee beans from diffrent regions with distinctive aromas and sweetness, or also known as the 1+1 combo. Stay passionate and always be generous to share, this is how Berg and Nick are similar and also how they are able to dfferentiate themselves in the most appealing ways.
★Delicate：Jin｜TOOLS to LIVEBY：Marco
Antiques are all about being refined by time. Jin also owns a restaurant and takes on interior design, art direction, and photography projects. He became friends with Marco of TOOLS to LIVEBY when they visited each other’s shops. Marco is known for his aesthetic and unique vision, which have innovated what stationery means to people. His shop was mentioned in the UK-based magazine Monocle and also selected by Japan’s TSUTAYA bookstore.
These two shop-owners both love old cars and like to discuss with each other how to use Instagram for marketing. They are both information junkies – Jin spends three hours each day to read, and Marco likes to go through magazines one after another. The way they dress is quite different from each other, with Marco quite fashion conscious and a straw hat and a linen shirt are what you will see quite often on Jin which connects to the time-based perspective that he applies in treating the items in his shop.
★Visavis：TR｜AVEDA：Ping Chu
Visavis and Canmeng AVEDA have both been in the East District for over two decades, and founders TR and Ping Chu are visionaries that both see the hairstyling business as their life-long mission, with them striving to build an industry that is innovative and systematic. Style is not about what’s expensive but how to transform something intrinsically, including how to respect others, how to understand art, and how to go about serving others.
TR and Ping Chu’s missions both begin from the “head” and have extended into profound expressions. Clients that emerge from Visavis’ basement all seem to glow like superstars, and Canmeng AVEDA’s essential focus incorporates both the internal and the external, delicately transcending the hairstyling industry to a new aesthetic level